"My purpose is to spread love and beauty through my business to everyone I meet and everything that I do". In 1974, Beverly Johnson was the first African American Woman to appear on the cover of a mainstream fashion magazine. "In August of 1974, I made it as the first Black model to appear on the cover of Vogue. I thought the achievement was awesome, just great!" In 1991, Beverly Johnson introduced her first luxury line of wigs. Beverly Johnson is one of the leading wig brand in the world.